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The Eyes Have It!

The Eyes Have It!

In my two previous posts, I have discussed identifying and then appealing to a prospect’s internal representation system, their thinking pattern (Perceptual Modes) for greater understanding and acceptance of your sales message.  Now what if you could know what your...
Unlocking The Four Gatekeepers

Unlocking The Four Gatekeepers

In my previous post, The Gate Keeper You Will Never Meet, I discussed how to identify a prospect’s/customer’s perceptual mode (thinking pattern) and I focused the discussion on the four modes primarily used for decision-making. Now I am going to discuss how to appeal...