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Try Not!

Try Not!

“Try not!  Do or do not, there is no try.” – Yoda How can such a small word create such a problem for you?  The word try depicts difficulty at the unconscious level.  The moment the word is thought or uttered, you have told either yourself or your prospect it will be...
What Is Strategy?

What Is Strategy?

I saw that my last post showed up on a search of “what is decision strategy”.  So, I wanted to talk about “STRATEGY”.  What it means to you, not Corporate America.  Merriam-Webster defines “STRATEGY” as:  “a careful plan or method”. We have strategies that are,...